The mark is a minimalist bee built from leaf and honeycomb geometry inside a hexagon. It must read cleanly at embroidery scale (a polo chest) and on a printed card.
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Botanical green body, ivory bands, honey-gold leaf wings, soft smile, leaf tail. Warm, calm, premium — at home on a Five-Star Finish card, in app illustrations, and in animation.
No yellow-and-black stripes, no stinger, no mops, buckets, spray bottles or googly-eyed clip-art. The mascot is hospitality, not a cartoon janitor.
Deep botanical green leads. Warm ivory is the ground. Charcoal for text. Honey-gold is an accent — restrained, never dominant.
Display serif — headlines, the brand name, numerals with feeling.
Workhorse sans — UI, body copy, forms, small print.
| Role | Name |
|---|
"Natural-first." "Thoughtful products." "Green Home Cleaning" as the category descriptor. Specific, warm, hospitality language.